DC Entertainment is spearheading a warner brothers initiative that I wanted to mention on this blog, because I think it’s absolutely worth our support. They’re calling the campaign We Can Be Heroes and it’s using the Justice League as rallying images to draw attention to the tragic famine throughout the Horn of Africa. DC Entertainment has committed to a two million dollar (minimum) campaign over the next two years. The money will be split between three very well respected non-governmental agencies active in the Horn: Save the Children, International Rescue Committee, and Mercy Corps. These are organizations “on the ground” with experience in emergency intervention, feeding starving populations, water distribution, and so on. Who don’t just give assistance, but help the helpless to get on their feet and assist themselves.
So here’s how it works: you can follow the link above, and you’ll be taken to a page to either donate or shop. Any amount you donate will be matched at a level of 100% by WB/DC Entertainment. And everything you buy, 50% of the purchase price goes to charity.
My thoughts? Making sure that all human beings have access to a basic standard of living, health, and opportunity is a moral necessity. We enjoy an amazing standard of living—often on the backs of the labor and natural resources of those who do not—and that gives us both the moral responsibility, and the luxury of being able to give back to those who have less. You may be wondering how to spend your next check and not feeling very “rich” but if you’re reading this email on a modern Internet enabled computer or device, compared to a dehydrated child in a hut, you are very, very comfortable. And that’s not wrong or bad, that’s good—but that also means, a $10 donation, even if you’re not “rich,” is something you can afford.
Personally, we’re going to give a donation, and we’re going to buy some of the swag. We’re donating because it’s a worthy cause. And we’re buying swag because quite honestly I think the silhouette image of the Justice League is damn cool. And as you’ve no doubt figured out, I encourage everyone to participate as well.
